Instagram is a mobile application that allows users to instantly take and/or upload photos and quickly edit them with a unique set of filters and a branded tilt-shift (3D effect) feature that sets them apart from the rest. It’s growing in popularity faster than any other mobile app and is most likely the reason why the person standing in line at Starbuck’s is taking pictures of the pastry case for no apparent reason. Instagram is addictive and has a nation of iPhone and Android users. And where the public goes, your company should follow.

If you’re the owner of your company and/or the person responsible for branding and social media, Insta Shop you should be privy to 6 reasons why Instagram is perfect for your business:

1. Instagram is instant

You don’t have to wait until you get back to your home or office to take full advantage of Instagram for branding. Using your iPhone or Android, take a photo, edit, upload, add a comment (don’t forget the #hashtag) and share from your brand’s profile in seconds.

2. No duplicate accounts needed

Unlike Facebook and Google+, where you have to create a long personal profile before setting up a brand page, you can enter Instagram directly as a brand without any consequences. It’s a fairly easy setup process.

3. Everyone has an inner photographer

Many business owners are at a loss when it comes to using social media to grow their customer base, largely because they don’t have a way to get the word out or know how to hone their creative juices for content marketing. But everyone likes to take pictures, and let’s be honest – almost all of us feel like we have some flair behind the camera. While darkroom results often prove otherwise, easy and reliable Instagram edits will actually make you the Herb Ritts of your product/service content marketing.

4. It will make your brand look interesting

That’s the great thing about using Instagram to showcase your product/service. Instagram filters make office supply suppliers, trash removal services, and even internet marketers look cool. You can use Instagram to showcase your product/service and even your company culture by capturing candid office moments. Instagram albums give brands personality in a way no other sharing network has yet.