Real Estate Leads 101: A System for Success

When dealing with real estate leads and converting leads to clients, you need to ask yourself three important questions:

1. How do you get leads?

2. How do you track your real estate leads?

3. Are you using an effective tracking system?

How to get leads

For questions 2 and 3 to even be a problem, you must first figure out a way to GET leads. You can’t build on something you don’t have! There are several traditional ways for real estate agents to collect real estate leads.

One way is through a direct marketing approach – basically you send out lots of newsletters, flyers and postcards with your contact information to homes in the neighborhood where you cultivate leads. If you start getting calls and emails, you’ve started building your own channel.

Another way to get leads is to network and real estate agent in glenfield ask past clients for referrals. As a real estate agent, you should always be talking to people from the outside world, letting them know what you do, handing out business cards.

Whether you’re at a sporting event, a party, or your kids’ school play, there are plenty of opportunities to build leads. Never be afraid to ask old clients for referrals – if you’ve been doing your job right, you should be more than happy to send friends and family your way.